In response to a design challenge from Designity, I did this case study about a conceptual AI interviewing startup, Avver.Ai. The logo for Avver.Ai was designed by creating custom lettering with consistent shapes throughout the arches of the capital A and lowercase v, as well as making a custom ligature for "Ai" that could be used on its own where appropriate, such as in an app icon. In addition, the custom lettering allowed for the use the rounded diamond motif throughout, further building visual cohesion with the overall brand.
