In affiliation with Designity and in collaboration with creative director Catherine Foster, I played a crucial role in the brand identity evolution of Zype, a video streaming and distribution SaaS company, to match their parent company Backlight, a media technology company. This involved redesigning Zype's materials to align with Backlight's in-house created identity and uniquely applying their brand guidelines and exploring ways to further build on them. To start, we redesigned 11 product marketing sheets, pioneering the transition and influencing Backlight's visual strategy.
This graphic and brand deployment work unified Zype into their new parent organization, Backlight Streaming. Later projects would include whitepapers, PPC ads, and redesigning other past materials such as the Zype Digital Infrastructure eBook I had previously designed.
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