Backlight Streaming

After producing marketing materials for Zype, they were eventually acquired by Backlight, a newly-launched media infrastructure and distribution software company that merged Zype and other related platforms under one roof. So, Zype needed to redesign its library of marketing materials to align with the new Backlight brand.

After Backlight launched their core branding through their website, our challenge was now being some of the first to pioneer further evolving how Backlight’s identity would flex across a broader range of situations, starting with redesigning Zype’s marketing backlog.

Our solution involved transitioning Zype’s materials toward a softer shape language with rounder styles complementary of their logo, and shifting to a darker, high-contrast palette. Visual motifs included elements like directional gradients and glows to highlight points of interest, like a literal “backlight.”