Zype

Zype, a video streaming infrastructure company, needed a way to communicate an in-depth product overview to interested customers—in the form of an ebook.

However, Zype’s advanced solutions necessitated a content-rich document to be able to fully cover all its capabilities. Therefore, our key challenges were to elevate Zype’s products from complicated to compelling and to reduce cognitive load for the reader, positioning it as the clear choice for streaming infrastructure solutions.

So, we solved this by strategically organizing information-heavy content into a clear, digestible package and by integrating clarifying and brand-enhancing visuals.

Establishing clear visual hierarchy and pacing content into organized chunks made the content more comprehensible, while branded visual motifs reinforced Zype’s identity, tying in sharp angles and polygons complementing their logo’s shape language. Subtle shading added depth to highlighted and separated elements like cards and callouts, while clarifying additions like icons and labeled flow paths helped make it more scannable.